SPH launches Sweet new creative and content marketing unit, Companies & Markets

SINGAPORE Press Holdings (SPH) has set up a new creative and content marketing unit called Sweet, the mainboard-listed media company announced on Monday.  The new unit aims to strengthen its work with agencies and clients to meet the increasing demand for integrated storytelling across a range of multimedia formats, said SPH.  Sweet brings together under one […]

How To Plan An Inbound Marketing Strategy For Ecommerce

I get a lot of hyper-specific ecommerce marketing questions, e.g. “should I advertise on Reddit?” or “how do I hire a link-builder?” or “I just launched my ecommerce store and want to try OutBrain.” They are great in a way – I’m a huge fan of experimentation. But most online store owners haven’t developed an […]

How to Create a Strong Inbound Marketing Strategy

By now you probably know how important it is to have an inbound marketing strategy for your business. But if you’re just starting out in the digital marketing space, it can be confusing. That’s because there are a lot of things to consider when developing a strategy that’s best suited for your business. You may […]

Inbound Marketing vs Outbound Marketing: Which Is Best for You?

Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes to choosing a marketing strategy, you can choose to use […]

Inbound Marketing Plan for Small Businesses

Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost effective and successful form of marketing. Unlike traditional outbound marketing where you push yourself on potential customers, inbound marketing is better aligned with today’s buyers […]

Cheating & Content Marketing strategy

Those of us in the business world have definitely heard of it, and everybody, at some stage has been exposed to it. A content marketing strategy can include the use of video, social media, blogs, podcasts, email newsletters, white papers, SEO and landing pages, to mention a few. The idea is that you provide informative […]