Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing

Jenkins is a prolific industry creative who served as Twitter’s first-ever global head of creative. He has held stints at places like HP, Apple’s Beats by Dre and Wieden + Kennedy, and will head up all content marketing for Disney+, as well as for linear brands like Disney Channel, Disney Junior, Disney XD and National […]

What is Content Marketing and How to Get Started? | Taboola

Let’s be real, marketing is kind of a drag—I know I personally hate being bombarded by ads I didn’t sign up to see, emails I didn’t ask for, and spammy ads in my social media feed. What I much prefer is being entertained, reassured and supported by companies that actually have my best interest at […]

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If you’re not familiar with the term, ‘link building’ is the procedure where other websites hyperlink yours on their content. Link building has become a significant strategy used in as this technique can put you at the top if you can learn the basics on how to work it. In today’s world of competition, it […]

The Gaga guide to planning your content marketing (Part 1)

Vinay’s note – If you’re involved with content marketing, then you are probably acquainted with the feeling of being overwhelmed, as the number of things you’re supposed to do never seems to end. In this two part post (read part 2 here), you’ll discover how to tackle content marketing much like Lady Gaga – using […]

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is […]

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjones Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office. We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we […]