The All-in-One Content Marketing Playbook for Startups | Copywriting for startups and marketers

Download the short version of this post here: You’ve heard it a million times: you have to “do” more content marketing. So you do it. Or try to. You write blog posts, you post all over social media, and you try to engage your audience anywhere and everywhere you can find them. But while everyone […]

14 Visual Content Marketing Statistics for 2019 [Update]

Two years ago I asked 300 different online marketers to help me figure out how they were using visual content as part of their marketing strategies in 2016 and their predictions for 2017. You can jump ahead in this article to look at the results from that survey by clicking . This year I wanted […]

What is a Content Management System -A Comprehensive Overview

Content management system, also popularly known as CMS is basically software that facilitates easy management of website content. It offers a centralized interface through which different functions including uploading, editing, modifying and maintenance of content are performed. In other words, CMS offers simple functions for managing the workflow in a shared environment. The procedures offered […]

10 reasons you need a digital marketing strategy in 2019 | Smart Insights

The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated […]

5 Trends to Know in SEO & Content Marketing

What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever. More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google. Ready to learn more? These are the five content marketing and SEO trends you need […]

3 Red Flags that Your Digital Marketing Strategy is Failing

Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In […]