How To Build A Solid MLM Customer Base Without Chasing Family & Friends

Attention Network Marketers…

Let me ask you a quick question…

“Have you ever wondered if you are wasting time trying to earn an extra income as a network marketer?”

If the answer is YES, then I am quietly confident that you will see how you can turn your business after reading this post.

If your answer NO, then this might prove to be one of the valuable posts that you have read in a long time.

Why?

Because in this post..

You Are About to Discover:

  • A New and Unique way of using social media sites such as Facebook to find a daily source of NEW retail customers
  • The fastest way to increase the probability that your customers will reorder on a monthly basis
  • What you need to do to increase the average monthly spend of each customer
  • A little known technique to turn this pool of customers into active distributors
  • A step-by step guide (ebook download) showing you how to craft sales and marketing messages that sell your products
  • …and much more

But, before we get into the nuts and bolts of how this strategy works let’s look at the modern day reality facing the network marketing/MLM industry.

Here’s the challenge that we all face…

In July 2016, The Federal Trade Commission ruled that Herbalife’s compensation structure was unfair because it rewards a culture of distributor sponsorship more than its does the acquisition of new retail customers.

This ruling resulted in Herbalife having to pay out compensation to disgruntled distributors.

Now, it’s true…

This ruling was limited to Herbalife’s operations in the USA and NOT it’s worldwide business but the corporation was forced to make significant changes to its marketing plan.

And…

It is highly likely that these changes will make it harder to for distributors to make money trying to build a business based on sponsoring.

So, how is this relevant to you?

Well, the FTC’s position is clear….

If a network marketing company has a compensation structure based on the retail of products to non-distributors, then the company is behaving ethically. If it doesn’t it will be penalized.

And…

It’s highly likely that over the next couple of years other networking marketing companies will start to make dramatic changes to their compensation plans to avoid getting penalized and fined.

So…

The distributors who know how to build a solid customer base AND can teach others to do the same, will be the true winners in this network marketing game.

Here’s another problem with the approach that has been taken in most network marketing companies.

Too many network marketers are told by their upline’s to focus on..

Building a Team!

Yes, building a team will eventually help you to earn a residual income but guess what…

It takes time!

So, when you are new to network marketing, the fastest way to get money into your pocket is to build a loyal customer base.

Customer’s who keep coming back every month.

This is what will give you an income to support yourself with until your team is large enough to pay you commissions that will actually make a significant difference to your standard of living.

So…

As you read the contents of this post you are going to realise that building a solid customer base of 20-30 customers isn’t as hard as you may have thought but here’s the secret…

You need to focus your energies on finding your customer base in the..

Cold Market!

In other words, people you have…

Never met before.

Think of it this way…

If you can find a daily, weekly and monthly supply of new customers, that will stick around, and generate a predictable income you, guess what…

You can teach your ‘team’ to do the same!

You’ll be in a much better position to help your team once you’ve learn’t how to build a rock-solid retail business.

So, the strategy that you are about to learn is going to be focused on the following 3 concepts:

So, what exactly are you going to have to do to implement this strategy.

Here’s a 30,000ft view of this strategy:

  • Finding prospective customers on social media sites such as Facebook
  • Sending them to blog posts containing retargeting pixels that give them valuable tips
  • Inviting them back to like you Facebook page
  • Giving them more tips in the form of posts on your FB page
  • Inviting them to sign up for a 3 part email series that you send them using an email autoresponder such as Aweber
  • Inviting them to have a phone conversation with you about their pain-points/frustrations
  • Tell them what your product is and how to get it
  • Get your first sale
  • Take care of them using a weekly teleconference/call and use a keyring or mug to stimulate front-of-mind awareness – ninja technique!
  • Use ind nirect suggestion to persuade them to bring you NEW customers  – free of charge

Make sense?

If you are new to the online space and don’t know much about blogging or Facebook advertising – don’t worry. This stuff is very easy to pick up, so if you’re ready to learn these strategies in more detail – let’s get started!

Phase 1 – Get Em

In this phase you are going to learn…

“How To Find A Daily Supply Of New Customers Without Chasing Friends and Family”

Let’s have a candid and frank discussion about your family and friends.

They love you.

But..

They’ve probably seen you at your worst at some point in the past.

Do you remember when…

You were a child and used to lose your mittens, satchel, bike etc

Or..

You lost your wallet and needed to borrow some cash.

Or…

The time you went on a date with a certified lunatic, felt like and idiot and needed reassurance from someone close to you that you hadn’t lost your mind.

Well, if you don’t remember, I can bet your bottom dollar that…

Your friends an family do!

‘Bet your bottom dollar’ – this is one of the many Americanisms that have invaded my vocabulary in recent times – love that expression.

I digress.

So…

What I’m trying to say here is that as much as they love you, they might not always be convinced that you are the best person to help them solve their problems.

Sounds harsh, but there is psychological research to do with association in family groups that backs this up.

There’s an old biblical phrase that goes something like, and I’m paraphrasing here…

“It’s hard to be a prophet in your home town”

So true.

But don’t get depressed, despondent or suicidal because all is not lost.

You see…

When your family and friends see you running your network marketing business and they can see clear and irrefutable evidence that you are able to get results for other people…

They will become believers!

It’s happened to me.

And…

I can show you countless examples of people in my downline, who’s family members have resorted to holding up crucifixs when they have mentioned anything about their home based business until they have either seen them help customers successfully or they have earned their first pay cheque.

Us human beings can be weird creatures at times.

As one of my mentors, Jim Rohn used to say, and I paraphrase once again,…

“The sun rises in the east and sets in the west. That’s just the way it is and if you don’t like it you can move to another planet!”

So…

Knowing that friends and family can be awkward at times, it doesn’t really make sense to rely on them when you are first getting started to build a more secure financial future for yourself.

It really doesn’t.

The safest approach that you can take is to focus on finding NEW customers from a pool of people that you have never met before.

Your success is going to directly proportional to your ability to get your products and services in front of NEW people on a predictable basis.

And the best place to find these customers is…

Online!

But…

Please beware of some of the common mistakes that neophyte distributors often make when trying to find new customers online.

They often:

  • Posting in social media groups
  • Place Facebook adds – the wrong way
  • Put flyers through doors or even worse, on cars, advertising a website address

If anyone tells you to do the above….

Run!

I’m serious.

These outdated techniques – are no longer effective.

While we are on the topic of outdated techniques here’s what really drives me mad about network marketing.

A new distributor  has just signed up, got their distributor pack and they’re excited.

They have their first strategy meeting with their upline and they are asked to make a list of 100 people, friends/family etc.

Their immediate emotional response…

Terror.

They never get around to doing it.

Why?

Are they lazy?

No – they’re just not comfortable doing it.

And, that’s just normal.

Then…

They are told to do 3-way calls to their friends and family to sell their product or their business opportunity.

This isn’t an entirely bad approach but the issue is in the way that people often do it.

They call their friend..

Ring Ring..

Friend: Hello

Distributor: Hi Suzy, how are you doing?

Friend: I’m fine thanks. It’s been a busy day and I’m shattered after a long day at work.

Distributor: Awww – you must really love your job?

Friend: You must be joking, I check my watch hoping an hour has gone by only to find out that it’s only been 15 mins since I last checked.

Distributor: So if there was a way that you could sack your boss, choose the hours that you work and the people that you work with , would that be of interest to you?

Friend: Yes, of course.

Distributor: Well, I have someone on the line who is really successful running and home-based business and he is helping me to do the same – let me introduce you to my upline, National, 3 times gold-plated, Cubic Zirconia, Director…

Mr Craftyo Bastardso

Friend: Upline?, Ah , Ummm, OK,

Now…

You’re right.

That is a wildly exaggerated example of what often happens and the majority of you reading this using more refined techniques to do three way calls but in 80% of cases that I’ve come across, people do these calls the wrong way.

As I said before…

Most people don’t feel comfortable approaching people they know because in most cases they haven’t experienced a significant product benefit and aren’t 100% sure if their friends/family will get the desired result.

And what happens…

They procrastinate for weeks, if not months or years.

They eventually quit and move on to another company where the same thing happens over and over again.

It’s a….

Vicious Cycle!

So…

What is the best way for a distributor, like you, to find new customers online, from a pool of people that they have never met before?

Establish yourself as an authority before asking anyone to buy your products.

How?

By giving people…

Free Valuable Information!  

…that will partially solve their problem.

Partially is the key here!

You see…

If you can get this point alone – you will be well ahead of other distributors in your niche, selling similar products who are going after the same prospective customers that you are.

Really pay attention to this point.

The best way to present yourself as a an authority using this strategy is to set up a blog focused on the subject matter related to your products.

So…

If you are selling weight loss products – set up a blog about healthy-eating or nutrition, giving people valuable tips.

Let’s say you are a new distributor in your company and you don’t have a lot of knowledge about the products you are selling.

It doesn’t matter.

The first thing you should do is to go to you library OR get some books about weight loss from a place such as Amazon.com.

Get 3-5 books on the subject – in this case nutrition/weight loss.

Read these books.

And..

Once you have found 10 good tips tips that you feel could really help people, do the following:

  • Record the 4 best tips as audio or video and host these on your blog as password-protected posts
  • Write 6 blog posts about these other tips that are easily accessible for people who visit your site

WARNING: Whatever you do, do not plagiarize the work of other authors.

This could cause you a number of legal problems later on down the line that you don’t need.

So…

Just digest the information and reproduce it in your own words.

OK, let’s just recap.

Remember, the goal of this strategy is to establish yourself as an authority.

By having these tips on your blog you are one step closer to doing this.

Now what we need to do is to find a pool of people to send to your blog and then communicate with them.

Using this strategy, your customers are most likely to come from the prospects who have viewed your 4 tips.

The vehicle or media channel that you are going to use to communicate with them is email using an

Email Autoresponder!

An email autoresponder is a tool that allows you to build an email mailing list of prospective customers.

As,  I mentioned earlier this is a high -level strategy and the purpose of this post isn’t to teach you how to do the technical stuff but if you want me to give you more advice, I’ll be happy to do so if you message me in our community:

Here’s a video  to give you more information about what autoresponders are if you have not come across them before:

You can send these prospects emails at scheduled times through the week and using this strategy you are going to give them the passwords to access your 4 video tips.

There are a number of email autoresponder services that you can use some of which include:

  • Aweber
  • Ontraport
  • Infusionsoft

Whichever one you decide to use will be dependent upon your budget.

Once you have got your autoresponder, which will store these emails in the form of a mailing list, you now need to find a way to capture your prospective customers email addresses.

The way that you are going to do this is going to be to use a….

Landing or Squeeze page!

This approach uses the principle of reciprocity.

What you are saying to people is  – you give me your email address and i’ll give you these amazing tips.

Its a trade.

Most squeeze pages, used to collect people’s email addresses will have 3 main components:

  1. A Headline
  2. A list of benefits
  3. A Call to Action – ‘enter your email address to get access to your tips’

If you are worried about creating a page like this.

Don’t.

There are plenty of blog plugins and independent sites that offer you a variety of these pages that you can modify and use.

Some of these sites include:

  • Optimiepress.com
  • Kajabi.com

Here’s an example of a tutorial of a Leadpages tutorial that will help you to understand what landing/squeeze pages are all about:

So, what I’ve just described is the machine used to communicate with these new prospective customers.

Let’s go and find some people to sell your products to now.

A great place to go to find new customers is…

Facebook!

I can hear some people already thinking..

I’ve tried to use Facebook to contact people before and it didn’t really work for me.

Well, I would be surprised if you had approached using Facebook the way that I’m going to show you now.

Are you ready?

Here’s how this strategy works in a nutshell.

The first thing that you will do in this strategy is to set-up a Facebook page.

You will use this to position yourself as an authority and build your fan base.

After setting up this page you will create a Facebook ad which you will use to send Facebook members most likely to be interested in your products, to your blog to read a post.

You will place a re-targeting/custom audience pixel on your blog post and then invite people who have viewed this post to become your fans  of your Facebook  page.

You will write posts on your page that tell your fans why they need to go to your blog and read 4 posts.

And then…

You will invite them to your landing page to get access to your super tips.

They will give you their email address and join your mailing list.

You will send them 4 emails over the space of a week giving them access to your tips and ask them to fill out a short survey and ask them for their contact details.

You call them – discuss their survey responses tell them how you will help them and get them to place an order.

That’s it!

As I keep stating, the purpose of post this isn’t to get into the technical nuts and bolts of using Facebook but after you have read this post and read the ebook you will find at the bottom of this page, I would recommend that you go to YouTube and search for videos on:

  • Creating Facebook Pages
  • Setting up Facebook Ads
  • Facebook Re-targeting

We’ve covered a lot of information and I want you to focus on the strategy and not the technical stuff.

So, to help you to cement your understanding, let’s recap on these principles using a hypothetical scenario.

Let’s say that…

Suzy, is a distributor selling a weight loss product.

Instead of begging family and friends to buy her product, she buys a few books from Amazon to learn more about nutrition.

She reads the books and identifies 10 chapters that have interesting tips.

Then…

She sets up her blog and writes 6 posts about these tips.

She pulls out her iPhone and records 4 voice messages based on the four best tips that she picked up from the 10 chapters from her books.

She connects her phone to her laptop, copies over the audio files of these 4 super tips and uploads them to posts on her blog.

The next thing that she does is to choose and autoresponder that she will use to start developing a relationship with her prospective customers via email.

This autoresponder will allow her to send scheduled emails to her mailing list throughout the week, which will give her prospects access to these 4 super tips.

Within each email she will include a password that the prospect will need to use to access/download the audio file tips.

After setting this up she creates her landing page to capture these people’s email addresses.

She sets up an account at Leadpages – writes a headline, lists a few benefits that they will get from her tips and creates a button on her site that says ” Get Instant Access”.

Then…

She connects the autoresponder to her landing page and her marketing machine is now built.

Suzy now needs to find people to send to and she decides that Facebook would be a great place to start.

She sets up a Facebook page and a Facebook ads account.

She has come to the conclusion that her ideal prospective customer has the following characteristics:

  • Female
  • 40-60 years old
  • Lives in the New York, Sacremento & Texas
  • Has already liked her competitor’s Facebook Pages – e,g Slimming World, Weight Watchers

So…

She creates an ad that targets Facebook users who meet this criteria and this add will send these people to one of the posts on her blog.

Before she launches her ad, she creates a website custom audience pixel and places it on the blog post that she is going to send traffic to.

She tests that it is working and then launches her ad.

After visitors start clicking on her ad and reading her blog posts, Facebook creates a list of all of the Facebook members that have visited her post. This list is known as a custom audience.

Suzy now creates another ad and sends it to the Newsfeed of the people who have just visited her blog post, asking them to like her Facebook page.

Once these people like her page she can now send communicate with them by writing posts on her page.

Over a period of 1 week she writes 3 posts on here page that invite her fans to read 3 of the blog posts on her site and she includes the links to these blog posts within each post on her page.

One day after creating her 3rd post she writes a 4th post that gives her fans a link to her landing page so that she can get access to the 4 super tips.

Some of her fans click the link, go to the page, fill out their name and email address and click on the “Get more info” button.

The fans that have done this are now added to Suzy’s email list.

Using her autoresponder, she schedules 4 emails that are sent to her entire list containing the passwords needed to access these tips on the protected blog posts.

One the day after she has sent her last email she creates a survey using Survey Monkey.

She sends this survey to her list asking them to tell her what they are looking to achieve, what they have tried before and she asks them if they want to work with her them on a 1-2-1 basis.

A percentage of Suzy’s list fill out the online survey and give her their contact details.

Suzy calls her fans, talks to them about what they have filled out on their surveys, tells her how her products can help them, asks them to place an order with her and she…

Gets some new customers!

So…

Before I move on to the next phase and show you how to get your customers to re-order, let me tell you the real secret as to why this strategy can convert prospects into paying customers more effectively that 90% off techniques that new distributors are often taught.

The secret…

Micro-commitments!

This is a principle that comes from psychology and NLP, that basically states that every time you ask someone to do something and they do it, you increase the probability that this person will follow the next suggestion that you give to them.

This is powerful.

So, using this strategy, the people that will end up buying from you are most likely to be the people who have followed the steps that you have put in front of them.

They would have:

  • Clicked on your first ad to visit your blog post
  • Clicked on the re-targeted ad and liked your page to become your fan
  • Clicked on the links in the posts on your Facebook page
  • Clicked on the link to visit your landing page
  • Entered their name and email address to receive the super tips
  • Opened your emails and read the contents
  • Fill out out your survey

When someone has followed all of the above steps, you can be reasonably confident that they will perceive you as an authority because they have bothered to go jump through all of these hoops or follow the directions that you have given them.

And…

They have demonstrated that they are serious about getting their problems resolved.

These are the only types of people that you want as customers.

So…

Be fussy!

If you try to sell to tyre-kickers – you will give yourself a headache.

This Get-em phase of this strategy is all about customer acquisition and all you need to do is keep running these post and page ads until you get top a point where you can’t a number of customers that you can adequately cope with.

And…

When you put enough people in this marketing funnel you will be able to start predicting how many new customers you will be able to get on a monthly basis.

Wow!

I have given you a high-level overview of what you need to do to get an endless supply of NEW customers to sell your retail products to.

Aren’t I kind.

But, the real work has just begun.

Now that you know how to get new customer, let’s look at a strategy to increase the probability that they will reorder products from you.

Phase 2 – Keep Em

Getting a new customer is exciting, but too many distributors think that they can sit back and relax after they get their first customer.

Big mistake.

You goal as a distributor selling consumable products is to not simply to get a customer but to…

Get them to place an order the following month!

So, how do you go about doing that?

Continue giving them more value!

After you have sold your product you should be calling your customer to offer them some support and answer their questions.

But, if you can demonstrate that you are going to give them more value over and above the intrinsic value of your products and associated service, you’ll dramatically increase the amount of re-orders that you will get.

So…

An excellent way to give them more value is to host a weekly webinar, tele-seminar or group call where you discuss another tip that will complement the benefits that they will get from your products.

Where do you get this tip from?

The books that you bought at the beginning of the Get-em phase?

So…

Let’s say, your most recent customer has product a product bundle that consists of a nutritious shake and some herbal tablets and a nutritious protein bar.

You have also read in one of your books that someone who cleanses their liver will experience weight loss benefits.

You look in your product catalogue and see that you can sell aloe vera products that will help to cleanse your customer’s liver.

You could host a weekly group call for your existing customers where you could talk about the benefits of them cleansing their liver to aid weight loss.

You could use a service such as Instant Telesiminar and have all of your customers dial in(local -rates) to hear you speak about the benefits of Aloe Vera. At the end of your call, you could invite parties who would like to incorporate Aloe Vera into their existing weight loss plan to get faster results.

Here’s what is likely to happen…

Approx 10-20% of your customers might ask you if they can buy your Aloe Vera product, immediately after or withtin a few days of your call.

And, you could find yourself in a position where you are making additional sales within a week of selling your customer your first product.

But…

Here’s what I would do.

I would make the customer wait until their renewal date for their original product is due.

Why wait?

The build up of anticipation, with the NEW product is a powerful tool to stimulate reordering.

I would suggest that you tell your customer that you will be working with a select few of your existing customers who can demonstrate their commitment to achieving their goals by taking the products for 30 days as instructed.

This is powerful because:

  1. You are not positioning yourself as a greedy devil who is just after their money.
  2. You are appealing to the human need to belong to group of like minded people.
  3. You are stimulating fascination by using the VIP bouncer principle – exclusivity on steroids.

So, if you want to dramatically increase the probability that your customers will reorder the following month, use the technique it works.

Over the period of a month host 4 calls to outline new tips related to your product range and make people wait to get access to these products until they have used your products for 30 days.

This should help to increase the % of customers who place reorder but here are a few more tips that most distributors never consider when it comes to motivating your customers to keep coming back to place reorders.

And, as far am I am concerned the techniques that you are about to learn are…

Here they are…

Let’s say you follow my advice above and you host a weekly training call talking about a new tip, related to your product catalog, that can help your customer to achieve their goals even quicker.

You’ve done well but here’s what you should understand about human nature…

Life often gets in the way!

You see…

Every second your customer isn’t thinking about you or your business, there is a risk of them getting distracted and losing focus.

So…

There are a few items that you can send to your new customers that will keep them thinking about you and more importantly, their goals, when you are not on the phone to them during the week. Some examples include:

  • A piece of merchandise – such as a coffee mug or calendar
  • A printed newsletter – a few pages containing more tips posted on a Monday to arrive on their doorstep on the Tuesday of each week

Just imagine…

If someone drinks coffee, tea or herbal tea every morning before they go to work or take the kids to school and their mug has your logo on it, guess what will happen?

You will stimulate what is known as..

Front of mind awareness!

Your business and their goals will be harder to forget if they can see something that jogs their subconscious that they should be thinking about their weekly interactions with you.

Also…

If you can send them something that lands on their doorstep, that they can read on a weekly basis, they will start to become dependent on reading your material.

It’s kind of like when people wait eagerly by the TV to watch their favorite soap opera or chat show at the same time every week.

Make sense?

Now…

I used the words printed newsletter before but it doesn’t have to be anything complicated.

You could send them one tip of the week combined with a puzzle that will keep them engaged throughout the week.

You could simply create it in Microsoft Word, print it out and post it to them.

If your customer has something tangible that they can physical pick up, read and carry around with them it is another weapon you will have in your arsenal to keep them focused.

Make sense?

OK – you’ve just learned some amazing tips to keep customers engaged, focused on their goals and to improve their chances of reordering.

Using these strategies you know everything you need to know to develop an amazing network marketing retail business that generates consistent customer reorders.

But…

A business that doesn’t grow, dies.

People relocate, their priorities change and even if you use the tactics that I have taught you above, you will still find yourself in the position where you will have to grow your customer base.

That’s not a problem for you now because you now know how to do this by applying the techniques that you have learned in the Get-em phase.

But before I love you and leave you, let me show you another way that you can increase your customers for FREE.

That’s right.

Grow your business without spending a penny on advertising.

How?

Welcome to…

Phase 3 – Grow Em

This won’t take long but what you’re about to learn is the fastest way to get even more new customers for FREE.

Once you have got a new paying customer in Get-em phase and they have gone through the Keep-em phase and reordered your products, you can rest assured knowing that you have been successful in attracting the type of customer that most of your competitors would be desperate to have.

Here’s the reality…

Birds of a feather flock together!

People tend to have others in their circle of influence who are similar to them.

It’s true.

There are always exceptions to this rule but if you manage to attract a customer who is focused on their goal, teachable and coach-able, they will probably have people in their social circle who have a similar mindset to them.

You can predict with reasonable accuracy that someone who has a burning desire to lose weight will probably have other friends who want to lose weight as well.

I love equities and commodoties trading in my spare time and a large number of my friends do too.

So….

The fastest way for you to get new customers without paying a penny for new advertising is to simply…

Ask for a referral!

This is what 99% of network marketers don’t realise about the ‘ask a friend’ principle but now you do.

So, how would you go about asking for this referral?

You could say something like this to your customer after they have reordered, preferably towards the end of the second month…

“Working with you has been a pleasure. You have clearly identified your goals, you have used the products as we discussed and you have actively participated in the weekly group calls. If I had more customers like you, I would feel blessed because I’m only interested in working with people who are serious about making a change and prepared to do something about it. If you feel that you have been getting some value from the work we have been doing together, I would really appreciate it if you could help me to help one of your friends,a family members or colleagues to lose weight. If you could speak to them first and then pass me their details it would be much appreciated.”

That’s all you have to do.

Ask for the referral.

What’s the worst that can happen?

The key is to remember to ask for the introduction.

Don’t be afraid.

And when your customer introduces you to a friend that becomes a paying customer all you need to do is to rinse and repeat the Keep-em and Grow-em phases!

It’s as simple as that!

Oooops, I almost forgot something critical.

Imagine you have gone through the all of the phases above and started to build a strong and loyal customer base.

When you are looking for team member, you will now have a pool of people to start building your downline from.

Why?

Because they know you, like you and respect you.

As far as building a team is concerned, forget:

  • Walking around shopping malls trying to pitch your business
  • Bothering friends and family members about your new opportunity
  • Randomly posting on in peoples network marketing Facebook pages
  • Making a list of 100 people

..because you will now have the ultimate source of distributors who have already been through the retail process, they understand it , they have got results from it and will not have a problem building their own retail business.

So…

You’ve read this post, you’ve seen a strategy that you can use to grow your retail business and you can see how this strategy can help you to get grow your customers and put some money in your pocket.

If you want to know what to do with these new distributors once you have got them – you’re in for a treat…

I’ll upload a post giving you some effective team building strategies, sometime soon.

If you feel like you got some value from this leave me a comment and let me know if you got some value from this post.

Till next time.

This content was originally published here.

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