Shan’ann Watts: MLM & Magical Thinking – just how bad was it?

MLM and Magical Thinking go hand in hand. In the same way that God created the heavens and the Earth, and Harry Potter rose to fame and fortune simply by incantation, we can too. We can also create heaven and whatever Earth we like, we can also slay our enemies – even sickness – simply by saying the right things. Right?

If you’re an actor, yes, maybe. For the rest of us, including the likes of another The Secret follower – Jodi Arias – life turns out a little different no matter how elegant our semantics, no matter how compelling or fake our diaries. Words have power, certainly, but words without action tend to create conflict – and crime.

One definition of Magical Thinking reads:

Magical thinking is the belief that one’s own thoughts, wishes, or desires can influence the external world. It is common in very young children. A four-year-old child, for example, might believe that after wishing for a pony, one will appear at his or her house.

MLM is much the same way. It’s a sort of brain fart where people wake up one day and just because they’re told they can have anything they wish for, they think they can. And when enough people wearing the same logos on their hats and shirts say the same thing, it can reach a critical mass with the weak minded.

Le-Vel’s Facebook page shows there are plenty of them out there, over 1.1 million in the Thrive cult at present.

The video below provides plenty of additional psychological back story to Shan’ann. She talks about still being affected by issues of childhood. But she’s abundantly clear that her family is Thrive, her lifestyle is Thrive, her philosophy is Thrive and her savior is Thrive.

She’s specific in stating that in 2016 her team fell just short of $300 000 in sales volume.

Fullscreen capture 20181002 011323 Is that a lot when divided by a team of roughly four, or was it more than four? It’s not clear what Le-Vel’s various levels actually mean. Shan’ann described herself on Instagram in 2018 at the time of her death as a 80K VIP LeVel Promoter. So was she earning $80 000 in sales per year, commissions, was that her total income?

I’m not going to spend any more time here trying to figure out the MLM finances right now, although that’s a labyrinth that needs to be decoded into simple bottom line figures eventually. Perhaps ex-Thrivers can comment anonymously below on how the dollars and cents add up – or don’t add up.

What we can say is no matter how successful Shan’ann was or how wonderful Thrive products are, the Watts family were in serious financial difficulty when the murders happened. They were being sued by their homeowners association, and it looked like they were headed for a divorce. It also appears as if Shan’ann was losing her MLM mojo for the first time in July and especially August 2018, when her Facebook Live videos dropped to zero.

What’s the typical space of time for MLM people to be sucked in and spat out? According to one small business website:

  • In the first year of operation, a minimum of 50% of representatives drop-out.
  • After five years of operation, a minimum of 90% of representatives have left the company.
  • By year 10, only those at or near the top have not dropped out – making it safe to say at least 95% of representatives have dropped out.

So by mid-August 2018, Shan’ann was nicely in the middle of the 2nd projection. The other factor is of course her husband, Chris Watts. Whether or not Shan’ann was still gung ho about it, was he? And if her business partner wasn’t, what did that indicate about Shan’ann’s income, with or without his participation?

As is the case with all MLM, it’s easy [or easier] to make those initial sales. It gets harder and harder to maintain them as the market saturates, and as those drinking the Kool-Aid pass the gullibility peak, and pessimism [otherwise known as reality] sets in. When people start picking up a shitty aftertaste to the Kool-Aid and the momentum turns in MLM, it tends to do so permanently.

MLM lives and dies on buy-in. When your partner promotors become ye of little faith, and abandon all hope, the house of cards craters into a pile of dust. Those promoters who buy into it the deepest have the most face to lose, so they try to dig in, hoping the tide will turn.

When it comes to magical thinking, just as hay can be spun into gold, and God can breathe life into dust, bodies can become dust again, and gold can be spun back into hay. Sucks don’t it?

Fullscreen capture 20181001 012851

The screengrab above is from Shan’ann Watts twitter page, indicating just a few of the accounts she was following. She was also following dozens of lupus-themed accounts.

For further reading on MLM click here.

This content was originally published here.

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