8 Mistakes to Avoid When Setting Up Affiliate Marketing Program

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having analyzed more than a thousand […]

Ecommerce Content Marketing Strategy

Too many ecommerce companies create content for the sake of creating content, mostly because their competitors do. There’s seldom a serious plan behind content publishing and hence it rarely makes any difference in terms of traffic and conversions. This guide will help you plan content creation with purpose, i.e. publish content that will drive actual […]