Did you know one of the most powerful ways in which you can build an online business is through list building. List building has been one of the most stable, reliable and effective systems in building an online business.
You see, there’s many different marketing strategies out there that you can deploy at your disposal. You can market your business on Facebook, Google AdWords, Banner Advertising, Joint Ventures and more.
Even though these techniques are still effective in promoting your business, the problem is that you lose control over them. Google can change an algorithm and your business is wiped out. Facebook can change one of their advertising policies and your business could be doomed.
Whatever happens, if you depend on one source of media for lead generation, you’re putting your business at risk. Not only that, if you’re also putting 100% control on another source, you’re also putting your business at risk.
So is there a way in which you can retain 100% control over a source of media that you own?
It’s through email marketing and list building.
When you build an email list through your own activities, you have the ability to communicate with people on a regular basis. You can send them newsletters, you can promote something on your list and you can sell your upcoming products and services.
As you’re using email marketing strategies on your list, you increase your income and make more sales.
However, as you build your online business through list building and email marketing, there are a certain number of email marketing best practices that you should be aware about.
I’ve been online since 2001. I’ve developed products, sold them online and made money through advertising. I’ve also built email lists over the years in different industries. I’ve promoted products through those email lists. I’ve made a ton of mistakes but I’ve also made lots of money as well through email marketing.
Building An Email List
In this section, I’ll share with you some of the lessons I’ve learnt through email marketing and share with you some of the best practices that you can use.
Build A List Every Day
As with any business, you should work on it every single day. Online businesses are built, not created over night. As part of your online business, you should work on building your email list every single day. Whether it’s a blog post, youtube video, joint venture or any sort of list building activity, you should keep on building your list.
Your email list is an asset that nobody can take away from you. Let’s say that you were to strip away everything from your online business, your Google Ranking, your logos, your content, your website, your products and services.
Take away everything and just leave the email list. You’ll still be in business.The email list is the asset.
Look After Your List
Of course, most people just know how to build an email list but don’t really know how to take care of it. Building an email list is only step one. Step two is to look after your email list. Remember everyone on your email list is a real life person. A person who has a job, or business, who likes watching movies, who enjoys having dinner with friends, who likes to read books etc.
Therefore, it’s imperative to build a relationship with your list. You have to continually communicate to your list on a regular basis so they remember you and build trust.
I’m subscribed to several email lists myself and unfortunately, some people who market to their list are dishonest people.
I remember I once subscribed to a person’s blog, I won’t mention his name. He was promoting a product so I had a look at the sales page.
On the sales page contained all of his financial “proof” however there was a picture that he used as proof of his credibility. It was a cheque with the amount written on it. The problem was that the cheque that was displayed on the website was photoshopped!
The amount was created in photoshop and it was a false image. After that, I completely lost trust in this person and unsubscribed from his list. Today this person has gain a bad reputation in the marketplace and is now lost in oblivion.
The moral of the story is, be honest. Even if you are not making that much money, be honest with it and tell people that you’re still on the journey to making more money and people will still appreciate it.
A Final Word On Email Marketing
So there you have it, the top 3 email marketing best practices that you can use for your email marketing campaigns.
As an entrepreneur, building an online business takes time and effort. You’ll always come across challenges and encounter many difficulties.
Never forget that people are people. Look after them, don’t look at them as just an email on your email list. They are living and breathing people with problems that need solving.
Never forget the golden rule.
“You can get everything you want in life, if you can just help enough other people get what they want.” – Zig Ziglar
Stay Strong and Be Relentless.