2021 Content Marketing Trends

2021 is here, and we thought: what better way to kick off the year than highlighting some predicted content trends for you to start your projects with a bang? Here is what’s hot in 2021.

I think I speak for all of us when I say I’m over talking about the pandemic, but one thing that is for sure is this: if you’re a creator in the online space, there has never been a better time for you to shine. In fact, consuming great content, and creating great content, might just be the one thing keeping people sane these days. Did you know new YouTube channels went up by 95% during 2020? The creative, online industries are thriving, and mastering the craft of storytelling is king. So, let’s dig into some inventive content ideas to shake down this year.

YouTube recently released its Culture & Trends Report, where they revealed data-driven insights and predicted trends on the rise in 2021. Why don’t we have a closer look at some of them? And hey, if one of these ideas spark your interest – click the link in blue to get instant suggestions of great royalty-free music for that specific content category.

Live streaming

The past year’s lockdown with the cancelations of various events like concerts, shoots, school, group gatherings, and tournaments led to the hefty rise of live streams of different kinds. With this in mind, it comes as no surprise that during 2020, the daily live streams on YouTube grew by 45%. In other words, creators worldwide have been adapting to meet their own – and other’s – needs. In return, platforms like Instagram, YouTube, Twitch, and TikTok have all adapted their live streaming features, encouraging their users to live stream more.

Due to the engaging nature of live streams, it’s a great way to connect with your audience at a low production cost. This is your opportunity to be genuine, present, and vulnerable to truly reach your followers. To make the most out of your live streams, try the following:

Don’t forget: if you play copyrighted music while streaming without a license, you risk having your stream taken down or blocked. Having a direct music license is the safest way to go.

Another trend on the rise is the meta trend, where people watch their favorite creator watch another creator or event. An example of this is watching a gamer watching and commenting on another gamer. Another one was when Travis Scott held a virtual concert in Fortnite with over 12 million viewers, and lots of people chose to watch a particular creator watching the show through their own live stream. Yeah, the complex evolution of co-watching is constantly changing.

Current affairs and issues explained

In today’s landscape, with protests, presidential campaigns, climate change, and an ongoing pandemic – the need for explanations and access to various perspectives of current affairs is vast. A great way to tap into this is by watching the digital space. Many people from different cultures and parts of the world share their thoughts and facts in various forums. Did you know that a whopping 48% rely on online videos to show them new perspectives on cultural matters?

Creating online content and sharing it with your community is also an opportunity to get your voice heard, action done, and to move the needle. To make your video more impactful and impassionate, don’t hold back on the sound design. Check out this epic album or these soundbeds at Epidemic Sound for lots of royalty-free options when it comes to music and sound effects for powerful videos.

Merging various content types

Another big trend on the rise is the combination of unlikely components in a video. Who would have thought people would be interested in watching a senior from Germany playing video games on Twitch or a beauty influencer talking about true crime? How about a mathematician doing a humor sketch? As it turns out, people do want to watch this.

Here is your chance to go entirely bananas by combining family life with ASMR, or why not attempt a chess tutorial with a black metal soundtrack? No matter what theme you choose, you know where to find the music and sound effects to enhance the result.

Some other interesting trends that are forecasted to gain speed during the coming year are medieval pop music, pet ASMR, VTubers (virtual YouTubers), and gaming tournaments.

Why are these trends gaining popularity? Well, just because our social climate has changed for the past year doesn’t mean our need to engage, connect, learn, find solutions, and enjoy ourselves has. The need for these things is probably bigger than ever.

We’d love to hear more about the daily life of our community: what are some of the out-of-the-box content ideas that have struck you? Perhaps you’ve already started a new trend with your latest video, without even knowing? Challenge your imagination and send us an email at blog@epidemicsound.com to share your wild (or tame) content idea with the community and for your chance to get featured on our blog.

One thing you can say for sure is the world is filled with creative souls, and when it comes to creating content – the only limitation is your imagination. Why stay inside the lines?

Check out the albums below to get your fantasy flowing and go break some boundaries!

This content was originally published here.

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